Momentive Software Brand & Website Launch

Brand & Website Launch

CrossTight Logo
CrossTight Logo
CrossTight Logo

Client:

Momentive Software

Scope:

Brand Strategy, Brand Architecture, Creative Direction

OVERVIEW

OVERVIEW

OVERVIEW

Software company Community Brands served associations and nonprofits of all sizes for decades, yet their products were more well-known than the brand itself. Enter a massive effort to bring them all together under a new banner. Momentive Software is the launching pad for a new era in helping organizations move their missions forward. While serving as their Creative Director, the team and I worked on the new design language, brand architecture, strategy, and video launch to present a new face to a familiar audience.

CrossTight logo on faded saxophone background
CrossTight logo on faded saxophone background
CrossTight logo on faded saxophone background
Variations of the CrossTight logo
Variations of the CrossTight logo
Variations of the CrossTight logo
CrossTight logo on business card design
CrossTight logo on business card design
CrossTight logo on business card design
CrossTight logo on a mug
CrossTight logo on a mug
CrossTight logo on a mug
CrossTight website mockup
CrossTight website mockup
CrossTight website mockup